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Digital Commerce capabilities are fundamental to winning today’s shoppers. The pandemic has accelerated eCommerce adoption across the globe with multiple options for consumers to research, compare and buy products. Solutions that provide actionable data-driven insights have become fundamental to eCommerce growth and critical in optimizing these investments.
DataWeave is a leading provider of advanced sales optimization solutions for Digital Commerce businesses, consumer brands, delivery intermediaries, and marketplaces. Our machine learning-enabled SaaS platform provides over 400 global brands and retailers with streamlined access to Digital Shelf Analytics and Dynamic Pricing solutions used to develop data-driven growth strategies and to make high-frequency business decisions that accelerate revenue growth and drive profitability.
Our actionable, Digital Market Intelligence is generated by aggregating and analyzing data captured daily on over 100 million products found on the Web, tracking competitive KPI performance within critical business areas like Pricing, Promotions, Content Audits, Product Availability, Merchandising, Search and Media, Sales and Market Share, and Ratings and Reviews.
Marketing @DataWeave
The marketing team at DataWeave wakes up to take unique challenges head-on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave in an up-and-coming space. We serve markets around the world, including United States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels.
Roles & Responsibilities
At DataWeave, content plays a pivotal role in steering all our go-to-market and top-of-funnel initiatives. We are currently in search of a highly skilled Content Marketing Manager who can steer the creation and dissemination of compelling, top-tier content across a diverse array of media, effectively resonating with various personas within the retail and consumer brand sectors.The chosen candidate will take ownership of the entire content repurposing and distribution process, seamlessly managing it from start to finish, capitalizing on channels such as email and social media. Furthermore, they will collaborate closely with our team of content writers and establish strong working relationships with numerous internal stakeholders to oversee the continual production of content with a marketing focus.This opportunity represents an ideal pathway for content managers to evolve into influential content leaders within a rapidly ascending enterprise SaaS company poised to attain unicorn status.
Skills & Requirements
7-12 years of experience in content marketing and content distribution at SaaS-based B2B companies.
Bachelor’s degree or higher in marketing, business management, journalism, media communications, engineering, or equivalent fields.
Exceptional verbal and written communication skills with the ability to produce, evaluate, and proofread diverse types of content.
Expertise and experience in using marketing automation systems like Hubspot to create, run, and track brand awareness and content distribution campaigns for a variety of audiences.
Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity.
Experience of managing a team of content writers, agencies, freelancers and other stakeholders.
Experience with social media engagement strategies and best practices.
Ability to work under aggressive timelines, multitask, prioritize, and manage time efficiently.
Experience working with data-led SaaS companies.
US / International focused content experience would be preferred.
Experience in creating and distributing retail, eCommerce, or consumer brand related content.
Based in Bangalore and is willing to work from the office for at least two days each week.
Applicants will be required to share a portfolio of content produced by them before being shortlisted.
Advantages
Own the content distribution process end to end. Define and assemble key audience cohorts across regions and stages of the acquisition funnel.
Create and distribute marketing newsletters monthly to a variety of audiences to a variety of audience segments.
Devise and implement an email nurture program to engage with top-of-funnel subscribers on a timely basis.
Repurpose existing content assets into infographics, social posts, emails, etc. to aid in effective content distribution across a range of owned channels.
Define, measure, and report on the key success metrics for content distribution and consumption using relevant tools.
Content Creation and Strategy:
Work with our writers and external partners to facilitate the creation of content on a wide variety of topics regarding our value proposition for retailers and consumer brands. Help generate a diverse content assets, such as blogs, website copy, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats.
Uderstand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience.
Maintain a calendar based on sales and marketing priorities. Work with business analysts, customer success managers, product managers, and other subject matter experts for new content ideas.
Engage content writers, freelancers, and agencies as required. Work closely with internal and external graphic designers for powering well designed visual content.
